You can create these ads with Shopping campaigns, and the ads can appear on Google Shopping, Google Search, and Google Search Partners. Where are Showcase Shopping Ads available? This means that you are charged when someone spends more than 10 seconds in the expanded ad section or when a product or link is clicked on. Showcase ads use a CPE (cost per engagement) model.
When the ad is clicked on, it expands into a popup for desktop and a new panel in a mobile device, showcasing all related products from that category. The results are then presented to potential shoppers in a carousel. How It WorksĪ showcase ad is displayed in Google’s web search when someone searches for generic search terms trainers, tents, necklaces, etc. The first click on the showcase ad is free, meaning you are only charged when a product or link is clicked, or when the person has been in the showcase section for more than 10 seconds. It is recommended to start with around 100 products to see which ones work best. For example, a customer may be searching for running tops, then you can show a whole range of running tops that you stock. This is a great way for people to discover your products and brands.Īnother great feature is that you can show related products. This happens when your potential customers may be unsure of what type of brand, product type etc to look for. Showcase ads are triggered for certain generic search terms. Allows a new audience to discover your brand.
#GOOGLE SHOPPING DESKTOP COMPUTER HOW TO#
We're running through how Showcase Shopping ads work, which countries currently allow Showcase Shopping Ad campaigns, how to set them up in your Google Ads account, and some best practices from the experts. Therefore, you might use these to advertise a specific brand or to introduce your business with a special selection of products.įor retailers, it gives shoppers a chance to browse a catalog of your products related to their search query - without ever having to leave their browser. This means they insert themselves earlier in the shopper's journey when users are exploring products using non-branded searches (e.g. These ads are more likely to show when people search for more general terms rather than for a specific product. Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products.
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